Long Night Museum

Die lange Nacht der Zürcher Museen 2006 Museum Bärengasse Photo:Peter Koehl

Die lange Nacht der Zürcher Museen 2006 Museum Bärengasse Photo:Peter Koehl

You never see any children walking on the street at night.
However, one Saturday is exceptional.

The Long Night Museum (Die lange Nacht der Mussen) will be celebrating its 10th anniversary this year.
Almost all the galleries in the city, mainly the exhibitions currently being held, including related hands-on workshops, guided tours or independent vents, will be open to public literally all night, rather than for a long night.

The botanical garden of the Zurich University or Swiss Federal Institute of Technology Zurich (ETH), as well as lectures at the zoo and performances or concerts in small theaters will also be open to public.

It is programmed so that children and adults can enjoy hopping from art to art with single tickets.

Trains and trams run according to the exceptional schedules.

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30-Year History of Michel Comt

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Michel Combte was 25 years old when his talent was found by Karl Lagerfeld. This acknowledgment made him prove his brilliance of work, and triggered him to climb up the ladder of the world of photography. All Looking at his colorful career, so many episodes of his shootings, which are thrilling, sexy, and full of urgency feeling to the utmost limit, overlap.
Comte who was born in Zurich, establishedThe MICHEL COMTE WATER FOUNDATION in Zurich in 2004. Furthermore, his photo reportages from the world’s war zones are also his lifework to the public at the same time.A genius, who creates new styles, but never stays there, and keeps on creating new and fresh ways and cutting edges to the world.
Large-scale exhibition of the works by Michel Comte for the last 30 years, by looking back with a 360-degree field of vision, presenting what may come next, has just started in the Design Museum in Zurich. It will be long-run until January 3, 2010.

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Octopus

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Octopus 2006/2009 Katharina Fritsch

The 3-dimentional image created by Katharina, shakes human’s fundamental mentality, desire and fear, in the space where a new life is alive and vivid.
Her latest work is a strange contemporary elegy.
The man wearing a diving suit was easily caught in the tentacles of the octopus like a toy.

Photo: Kunsthaus Zürich

http://www.kunsthaus.ch/

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Yoga・Cow

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Nice to meet you. We are Swiss cows.
For this year’s summer campaign ad, we ran through the city by skateboarding Although it was a hard work, we were able to manage smooth riding, and the finish is quite good, too.

But, when you think of it, we believe it was the result of our yoga training for several months last year.。Munching grasses and taking naps are not good enough. In order to have a good quality of milk, we also need fitness exercises.

If you feel like, join us.

Photo by SMP

http://www.swissmilk.ch

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Advertising your own town by art: Garten-city Zurich 2009 

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Huge planters are all over the city of Zurich at the moment.

Gartencity Zürich 2009 Campaign which commenced early this summer

It is a unique plan by the Zurich Tourism Office, which theme was integration of art & design, plants & nature, and city and environment. The planters are made of glass-fiber-enforced polyester, with the height of 150 cm and diameter of 120 cm. The participating artists around the world as well as from Switzerland have created these planters.

Swiss artist, HR Giger, who is well-known for the movie “Alian,” and Hans Langner from Germany are among such artists. From Accademia di Brera in Milan, collaboration of the professors and students contributed to some creations.

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From the Zurich Airport to the center of the city, especially along the shopping street stating from the Central Station, the streets are decorated by artworks, and the area from the Baunhof strasse to Paradeplatz is one of the highlights. The artworks are arranged so that they will lead you from here to the lake, to the stone-paved old part of the city near the Lake Limmat and then to the Opera House. The number of artworks easily surpasses 300 in the whole city. 。

Oleander, palm, dogwood, Bird of Paradise, Japanese maple tree, fig tree, chestnut tree, and so on…

More than 30 different kinds of plants were planted, and every little daily changes you may notice when you pass by will never bore you out during this 4-momth long-term campaign.

The current season is the most beautiful time of the year. With full of colorful flowers in bloom, the whole city has become a mysterious garden.

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Although the art displayed here vary every year, it goes back to the Cow Parade in 1998. The participating artists painted freely the top of the head of 400 glass-fiber cows, which were displayed all over the city. This body-painting on cows become a big topic, much more than the city had expected, and the number of cows during the campaign reached 800, we understand.

Furthermore, this trend expanded to Chicago, New York, and other parts of Europe. Even in Tokyo, cows had appeared 3 times until last year.

Later, here in the original city of Zurich, cows changed to benches, then teddy bears and then this year’s huge planters.

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One interesting thing is that around the time when this event started in 1998, Zurich started to attract attention as the base of modern art, and artists around the world started to move into this city. The time overlaps this era when creative activities grew stronger.

When they thought about marketing the city, utilizing the brand power of “cows” and the power of modern art riding the wave of attention, was probably very natural.

First of all, Zurich is the birthplace of Dada. Therefore, this city has the ability to accept avant-garde.

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From children to the elderly, the messages conveyed through art and plants are gentle.

Having the distance shortened by art, and having art as the hook to talk to people and society, Garten-City Zurich 2009, advertises the city in a dynamic way.

Richness of nature, and accessibility. While this campaign is a development of brand strategies to enhance the image of Zurich as a sustainable city, focusing on attracting tourism, it is, at the same time, to launch innovative charm that this city has as well.

Zurich does not have convenience stores like in Japan. Although it is an international city, one may feel that time goes several times slower than Tokyo.

However, iphone is a big boom even here, and information is customized by the development of cell phones and Internet.

On the other hand, while communication may become more personal, people still love the warms of skin and voice, and sometimes feel like to join the circle of dance. Such simple excitement and thrill are next-door neighbors.

Working people stride on the street. A young person is enjoying sunbathing on the lawn. Old lady of your next-door neighbor is talking about her cat. You pass by a traveler.

Thinking about the fact that people of every genre share and experience the same air, having the city as the media, you may feel that there is a future for communication.

Something makes me feel happy.

It will be held until September 20, 2009.

http://www.gartencity.ch

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Less expected but Powerful Success

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Art Basel, the world’s largest art fair held in June every year, celebrated its 40th birthday this year.
More than 300 world’s topnotch galleries strictly selected from 29 countries out of more than 800 galleries around the world, gathered here in Basel. Works of approximately 2500 artists were exhibited and welcomed 61000 visitors in total.

The three-dimensional object placed almost in the center of the venue is brought from Presenhuber, a gallery in Zurich. It was a work by VALLENTIN CARRON, a humongous black cross that stood straight up in the blue sky of early summer.

Swiss newspaper, Neue Zürcher Zeitung, commented, “In front of the exhibition building at Basel a black cross towers to the sky, as if the Art Basel would be brought to a grave at its 40th birthday. But the fatal event did not happen!” and reported a great success despite the effects of the sluggish economy.

Brad Pitt in jeans dropped in casually, and Gunter Netzer, a soccer player living in Zurich showed up, and Naomi Campbell and Karl Lagerfeld came as a couple. All the shots were flown around the world the following day of the Preview. Ultrarich Russian, Roman Abramovich, was one of the visitors, as well as the directors of the world’s major art galleries, including, of course, MOMA, Pompidou and the Louvre. Private jets carried all the top-class collectors around the world to this venue in Basel.

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Galerie Bernd Klüser | Müchen
Galerie Karsten Greve | Koeln

Galerie Karsten Greve | Koeln

Although there are less number of galleries from the USA compared to the last year, the list contains big names such as Blum & Poe, Matthew Marks Gallery, Richard Gray Gallery and so on.
As we expected, those that still have effective magnetic attraction and raises the overall quality are galleries from Berlin, although they dominate in number as well. For example, nuegerriemschneider, Esther Schipper, Galerie Max Hetzler, Galerie Eigen + Art. Others include Kewenig Galerie from Cologne, and Galerie Bernd Klüser from Munich.
Regulars from London are White Cube and Stephen Friedman Gallery. Others include Galerie Hopkins-Custot from Paris where Basquiat and Milo vividly stand side by side, and Hans Bellmer or Picabia. This is Galeria 1900-2000 that includes old masters. Kurimazutto from Mexico City stands out for its high level of quality.
From Japan, Toio Koyama Gallery, Gallery Koyanagi, SCAI THE BATHHOUSE, ShartugoArts, and Taka Ishii Gallery joined this year as well.

In the neighboring Art Unlimited, the exhibition is categorized by the name of creator and the artwork. Photographs, video works, as well as paintings, installations or huge 3-dimentional works are displayed. Any possible artworks in any possible forms are presented here.
Lot of visitors go in and out of a small house, Torre de Málaga, created by Michitomo Nara, and it is one of the most popular artworks here.

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Bharti Kher, Hauser & Wirth Zuerich | Zuerich, London

Bharti Kher, Hauser & Wirth Zuerich | Zuerich, London

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Franz Erhard Walther 55Handlungsbahnen, Galeria Vera Munro | Hambulg

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Yoshitomo Nara Torre de Málaga, Marianne Boesky Gallery New York; Blum & Poe | Los Angeles; Tomio Koyama | Tokyo

Bruno Bischofberger | Zürich

By the way, it is not well known that Zurich is, as a matter of fact, one of the principal hubs of modern art, such as Pairs, London and New York. However, it is a city that has developed various activities in the art history in the 20th century, especially from the middle of the 19th century, together with Basel where the Art Fair has been held.

Hauser & Wirth Zürich, Peter Kilchmann, and May36 from Zurich, have demonstrated surprising plans as we had expected. The strategy by Bruno Bishofger was to exhibit only 1 artwork “Big Retrospective Paintin 1979” by Andy Warhal. The artwork of 207×1080cm occupied the whole wall, and some chairs were placed so that visitors can sit and view the artwork. Prior to the preview, even locally, it was a big topic that who would purchase it. Just for your reference, the price was 80 million Swiss Franc, or approximately 7 billion yen. After the exhibition, lot of gallerists published comments. Bob van Orsow  of Zurich mentioned in one newspaper interview, “The Art Basel is the queen of the art exhibitions. The gallery does not expect ‘quick’ customers, and nobody would like to be asked, whether he hasn’t bought any art.”

However, this queen is noble, beautiful and very clever. She has a great eye for art, can read the times, and she is a serious and dynamic strategist equipped with the marketing abilities that can lead the market.

While the visitors saw “Foundation Beyeler” as the first booth on the right when you entered the first floor of the venue, which gave the prestigious impression to start with, noble tension and intellectual restraint were felt in the overall atmosphere of the floor.

Each gallery booth demonstrated very sophisticated show that could open its door right on the following day at any international city in the world, as it was as an exhibition. If not successful, they might have to forget about the next year. Therefore, every gallery had strong concept and clearly displayed its theme. They were provocative for the viewers.

Art 40 Basel has been recognized as a humongous success despite the low expectations. Guesstimated figures of the sales are still up in the air.

Various people who are involved in modern art, such as artists, top collectors, curators and media, gathered together or encountered for the first time. It appeared like having a big wave of the times that brought about the leading-edge interchange of art-related people.

It was different from last year or the year before. Especially the expressions by the gallerist gave us a sense of something different. Having read the press releases, I found the hint of this difference in this year’s fair. “Art 40 Basel witnesses a return to the roots of the art market. Knowledge, sustainability and seriousness move back to the foreground and the program-driven galleries especially benefit from this phenomenon.” Mathias Rastorfer, Galerie Gmurzynska,” said Mathias Rastonfer Galerie Gmurzynska, Zurich/St.Moriz/Zug

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Photos by Art 40 Basel 2009

http://www.artbasel.com/go/id/ss/

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Art 40 Basel _Art Basel

Open to public from June 10, 2009.

http://www.artbasel.com/go/id/ss/

Art Basel, the world’s biggest art fair that is held in June every year. Artworks from North and South America,Europe, Asia and Africa are brought here. Approximately 300 leading galleries around the world gather together here,and display and sell the works from contemporary to modern art created by more than 2500 artists.

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