Throat Remedy from Novartis Escape the Mouth Horrors Campaign

A little while ago, when I was waiting for the tram, I felt some bizarre human figures behind my back.
In this city of Zurich, as you may encounter certain things or people far from the practical world, I thought it would be this sort of thing, and got on the tram without turning around.
My way back home. Now I saw those people from the window of my tram.
They seemed to have sore throats.
Tammy’s throat is tighten up by the snake and she lost her voice. Her friend talks in “hoarse voice” because “the little horse” is kicking inside his throat. Another friend has got a “frog in his throat” which makes his throat sore after all.
To fight against these wild beasts that bring such horrors, ordinary throat candies will not work.
“MEBUCAINE SORE THROAT REMEDY” is here to bring you peace to your throat.
Well, to demonstrate how powerful these drops are, let’s appeal its high efficacy with sharp visual impacts. The mode of expression is surreal anyway.
Love to see those people who have made such a decision.
This is a series of advertisement of Novartis, an international enterprise with its headquarters in Basel, Switzerland, who is also a topnotch leader in the pharmaceutical and biotechnology industry.
The campaign title is “Escape the Mouth Horrors.”

Advertising Agency: Saatchi & Saatchi, Cape Town / Geneva
Executive Creative Director: John Pallant
Creative Director: Anton Crone
Art Director: Larissa Elliott
Copywriter: Alice Gnodde
Illustrator: Am I Collective
Photographer: Jillian Lochner

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